This project was a redesign to update an older website that looked quite dated.
Many of the sites I have been working on lately have involved moving a static website to a WordPress install. That is often the best option, but not in every case.
Some websites are essentially just a brochure. They don’t need to be updated very much after the initial launch. If this is the case, then a static HTML website is all you really need.
Before
When you want to make a more or less simple website, you have a few options. Do you install WordPress and let that handle your content? Do you simply create a few HTML pages and style them with CSS manually?
In this case, I made a static HTML website. Here are some of the criteria that this site in particular had, that made me lean in that direction.
- The site owner does not need to regularly add content or have a blog
- SEO is not really a huge factor in the needs of the business… They will not be doing any content marketing
- Project budget calls for no maintenance fees
- The site can run on same basic shared server as before
One nice thing about just doing a simple static HTML website is that they tend to run very fast without doing any kind of extra work. WordPress sites can also run fast, but it can be more work to optimize plugins and the hosting setup of the website.
The new design – mobile friendly with a responsive layout.
Even if SEO is not a main concern, it is still nice to have some “base SEO†on any website. This helps search engines to show users the right content. It also can help a website get some traffic. A website that is not optimized at all will generally get very little traffic. Unless it is heavily promoted through other channels like social media, then people can’t find it.
During the initial stages of the project, many of the older pages were consolidated and moved around. The new pages had to be checked that they had a unique Title tag, as well as an optimized page URL based on the content of the page.
For example, if a page is called “/page_05.htmlâ€, then it does not contain any of the relevant keywords that are in the page’s content. In the case of this website, pages with only a numbered URL were renamed to keyword optimized URL’s, like “/construction-project-manager.html†for example.
The site now has a responsive layout. This also is a positive SEO factor for Google rankings.
See the website at: Phammanagement.com